Lecture Notes – Class 8

The Honorable Joe Farias

Speaker notes:

  • The decision to run for State Representative was made quickly.
  • Lobby money was not there early.
  • 9,000 houses were contacted in one day.
  • Lobbyists are representing their business partners the best way they can; their actions reflect the way they have chosen to make a living.
  • Good lobbyists should be willing to have some level of balance; there must be flexibility.
  • My constituents are my customers, and my customers are some of the most diverse in the state (District 118 Population & Household profile)
  • How does it effect the people?  What impact will it have on my district?
  • Lobbyists must have stamina and staying power; you have to come in more than once; introduce the idea early, follow-up, and re-visit the issue before a key vote.
  • Relationship lobbyists versus subject matter expert; visiting before knowing your audience is a mistake.
  • Lobbyists must be likeable and trainable; when a lobbyists has studied the member, they can reach out in a special way.
  • A diverse lobby team does not mean pandering to race.
  • Face to face lobbying is critical; clear messages, short meetings, not a bunch of paper; building relationships through golf continues to be a tool.
  • Disagreeing in private but implementing with a unified front is an important element in a functioning lobby effort.
  • Staff inter-face with lobbyists is encouraged; the lobby is an information resource.

Lecture Topics/Course Outline and Readings

  • Advocacy Structures and Tools  (Chapter 7 and 8 – Andres) (Chapter 8 Keith and Haag)
  • Going alone is rarely successful – the significance of coalition building.   Use multiple mediums to build your case.  Internet, polling, grassroots, interest groups, generate news, etc.
  • The Landscape today
  • When the lobby gets called on for help
  • Redistricting – Tom DeLay (Chapter 15-19 – Bickerstaff)
  • Handwritten notes to blogs

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